Christmas Furniture Exhibition
Vitra USA Flagship Store New York, Christmas 2006
Large mirrors installed in the entry zone of the Vitra flagship store, create new vistas of the main exhibition, located in the lower level loft space, while also reflecting 9th Avenue. Four Ruckstuhl carpet islands suggest four distinct living areas: Dining Room, Living Room, Home Office and Children's Corner, each furnished with Vitra Home Collection furniture. The backdrop, a hand-drawn world map, stretches across the back wall and illustrates the 39 international time zones. A different George Nelson clock demarcates each time zone; each clock has been set to the local time in its corresponding zone. The general theme of the exhibition is emphasized by the soft glow of amber Christmas tree lights behind the semi translucent main wall on the ground floor, as well as the various abstracted Christmas trees, constructed with Vitra products such as "Elephant Stools" or "Algues". Tibor Kalman's "Chairman Rolf Fehlbaum" book has been unbound and tiled across the wall that spans the two levels. This dynamic patchwork of images tells us about the company's rich history.
Project Team: Markus Wetzel
|Photos by Taiyo Onorato & Nico Krebs|